Meet: Tiny Eco Geek

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E.C.O.’s way of showcasing and celebrating the efforts of normal, lovely people who are changing the world’s outcomes both big and small

We loved speaking to Emma who is bossing Instagram with her page The Tiny Eco Geek. She is sewing her way into a zero-waste lifestyle and helping her followers with tips and tricks to save the planet.

Our bit:

What she does: Emma lives all things eco! She has an Instagram page full of her recommendations – she does the hard work so you don’t have to! She is crazy creative and makes her own clothes to move away from the devastating outcomes caused by fast fashion.

Why we love The Tiny Eco Geek: She is goals! She is the go-to girl for eco tips and is dedicated to trying as many things as possible… spreading the word to as many people as she can while she does so.

How we know The Tiny Eco Geek: We found Emma on Instagram and the first thing we noticed were her home-made clothes, it’s becoming a lost skill now that fast fashion and consumerism (oh… and sweat shops) have overtaken the industry. We think this is amazing and want to encourage more people to get involved in DIY projects.

Emma’s bit:

Who are you and what is your personal eco story?

My name’s Emma Tooze and I am The Tiny Eco Geek. In the day I work as a stage manager for London theatre shows which is bonkers and I love it! Alongside my crazy day job I’m trying to make my life as sustainable as possible. I’ve been changing my habits to buying in bulk, refusing plastic wherever possible, making my own beauty and cleaning products, and being more discerning about where I shop.

Crafts of pretty much any kind have always been a part of my life, so I’m also building myself a sustainable wardrobe by sewing my own clothes from eco friendly materials, and buying second hand. Sadly, consumerism is still a huge driving force in our world, but I believe we can force companies to make change through our buying habits. 

Some of Emma’s hand sewn clothes

When and how did you start your page?

I’ve been trying to make greener decisions for a few years now and my friends were starting to come to me for eco advice and tips. I decided to set up my Instagram page in the Spring of 2019 to share the things I had discovered. Being a part of the Insta eco-community is such a great motivator for me to keep finding new zero waste solutions.

An example of Emma’s Eco Tip


What challenges have you faced while becoming more eco and trying to encourage people to believe in your cause?

I think it can be quite easy to get carried away on the lovely warm cloud that is Instagram – when the majority of people that you follow are on the same mission as you it can be easy to forget that not everyone is on the eco warrior bandwagon. I find that making eco friendly choices can feel quite overwhelming for some people, so I try and give tips for small, everyday changes that can be made gradually. All those little changes add up to a big difference over time, and I always encourage my followers to remember that any change they make, however small, is still having a positive impact. 


What is your top eco tip/product that you swear by?

My most recommended product is toilet roll by Who Gives A Crap – it’s something that we all need and will ultimately always be a disposable item, but WGAC make toilet roll from 100% recycled paper, with zero plastic packaging. And if that isn’t enough 50% of their profits are donated to building toilets and improving sanitation for people in developing countries. They also deliver their rolls in bulk so you’re cutting down on trips to buy more bog roll. It’s a win win win win win!

Image result for whogivesacrap

Top service – One of the easiest changes that I would recommend anyone to make is to switch back to using a milkman. You can find out if you have a delivery round near you here. This small change will save a huge amount of plastic across the year, and also help to support a local business!


Anything else you’d like to share?

I recently got engaged to my wonderful Eco Guy who is on the same green mission as me – so our next big task is to organise our wedding in the most sustainable way possible, and I’m really looking forward to sharing our discoveries. (CONGRATULATIONS EMMA!)


‘Do the best you can until you know better. Then when you know better, do better.’

Maya Angelou

Small print: This is not an ad. The Tiny Eco Geek has not sent us anything in return for this post. We are shouting loud to the rooftops to help support people who are making efforts to change outcomes!

If you have something worth shouting about and want us to Meet: you please contact us! We are interested in talking to anyone who has made a positive environmental impact either big or small.

Grace works for a School Improvement Partnership and is our resident ocean lover. Having worked as a scuba instructor in Indonesia she has picked up her fair share of ocean plastic. Her favourite eco product is Oliva Olive Oil Soap.

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