As a rule Superdrug is my go to drugstore and I try to only buy from them. They are my favourite for one simple reason, all of their own branded products are cruelty free.
When I first found out about the reality of animal testing for cosmetics Superdrug was the first brand I found that had all the products I needed. Until discovering them I found it a real struggle to buy simple things like hair dye, moisturiser, suncream and deodorant on the high street.
In 2013 Superdrug launched B. Cosmetics which is a range of beauty and skincare products that are 100% vegan and cruelty free. They are a corporate member of Cruelty Free International and all of it’s own brand products are certified by the leaping bunny and don’t contain animal by-products.
While they aren’t perfect with their plastic waste they are making some small yet significant changes and planning for the future:
- Their own brand cotton buds have paper stems
- They use 100% recycled cardboard in tertiary packaging for online deliveries. The use of recycled card means that no virgin cardboard is required in the manufacturing process and it’s recyclable all over again
- They recycle batteries and inhalers – the inhalers are repurposed to create garden furniture or car parts
- By the end of 2019 they will have removed all microplastics from all its own brand and branded products
- By 2021 90% of their Own Brand packaging will be widely recycled
- By 2020 they aim to achieve 85% recycling of all waste generated from Store, Head Office and Distribution Centre operations
Find out more about their recycling policies on their website.